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Aug 27, 2018

Why Mindset Isn’t A ‘Nice To Have’ As An Entrepreneur

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Why Mindset Isn’t A ‘Nice To Have’ As An Entrepreneur

Do you work on your mindset?

I see time and time again in the online space that mindset work is seen as a ‘nice to have’.

It’s something you KNOW you need to work on (because you also know that it’s holding you back!) but it’s allll about the strategy first…that facebook or pinterest course that you absolutely NEED takes priority.


What’s Your Problem?

The thing is…

Strategy isn’t your problem, mindset is!

You know all the things.

You know the strategy…but you’re NOT doing the work, you’re not taking the action that could push you and your business forward and you’re holding yourself back.

Sound familiar?


Strategy Isn’t Everything

All the strategy in the world can’t help you when you’re feeling like an imposter and wondering you you think you are to think YOU can do this so you procrastinate over putting yourself out there?!

When you’re comparing yourself to the person that’s been doing it years longer than you feeling like you’re just not good enough, so you procrastinate over putting yourself out there.

Or when you’re so overwhelmed by ALL THE THINGS that you don’t even know where to start….so you don’t, and you procrastinate over putting yourself out there!

When you’re procrastinating simply because you’re crippled by fear and self doubt.

Strategy will not help you with that.


What’s More Important?

Of course strategy is important, but Mindset is JUST as important, if not more so in my opinion.

You can know all the things to do on a practical level but if you don’t sort out the ‘inner’ stuff that’s stopping you from doing them (the negative thoughts, the doubts, the limiting beliefs)…you’re not going to get anywhere fast, strategy or no strategy.

Apart from a fast track to more self loathing, even less confidence and more frustration…and you’re going to be aiming all those negative thoughts and beliefs right at yourself!

How far do you think you can get with THAT mindset?

How TOUGH does it feel trying to get anything done? Like an uphill battle right? Like you’re constantly pushing!


What Do You Do When Times Get Tough?

You didn’t get into this for it to be harder and less fun than your job!

When things get tough (which inevitably at points they do) how are you going to stay in the game if you don’t have the ability to problem solve and reframe things to the positive? To be able to see the potential lesson or opportunity.

You need to know and believe that everything IS possible for you AND that it’s all going to work out.

If you’re constantly doubting yourself, or that it’s even possible for you, what do you think you’re going to get?

Do you think you’ll be taking the action you need to to get you to where you want to be? Are you taking it now?

If you’ve got a fear of being visible (which has even more fears underneath that!) how is the facebook and instagram strategy going to help if you struggle to post or go live?

You’re going to make excuses to not do it, or find reasons for why the timing is wrong and you’re going to stay stuck.


This Is ALL Sortable!

It pains me every time I speak to someone and I can see the problem a mile off (I have a little gift for spotting your mindset gremlins even when you can’t!), I can see the fix too and how easy it can potentially be TO fix but then the shiny object syndrome sets in and they prioritise a strategic course, or professional photography or a web developer when all of those things are really just an excuse to not deal with the issue head on if we get really honest about it.

They’re the ‘busy’ tasks that make you feel like you’re making progress but really you’re kind of just delaying your success and delaying putting yourself out there in the way that you want and need to to have the business that you want and the success and the money that you want to make.

It really IS all sortable!

If you’re resonating with any or ALL of this don’t worry. I promise you all those mindset gremlins that you have can be silenced…or at a bare minimum muffled and tamed so they don’t bother you anymore, like swatting away an annoying bug!

If you can change the dialogue you have with yourself, identify the key thoughts and beliefs that you have about yourself and about your situation (which you can!), if you can create the awareness for when you have a pesky thought error that might hold you back…THEN you combine that with the strategy you already know, my love you’re going to absolutely fly!!



What are you holding yourself back from doing right now? Write them all down.

Look at your list and then ask yourself, ‘If I could shift the way i’m thinking and my beliefs in these areas where could I be?’

Really tune in to the vision of what your life could and would look like if you had more optimism, more confidence, more self belief…what would you be doing?

How does that feel?

And then ask, ‘If I DON’T shift the way i’m thinking and my beliefs in these areas where will I be? In a years time? In 5 years time?’

Why wouldn’t you try and fast track the first vision?!


What’s Your Priority?

You just need to realise how much of a priority your mindset actually is. How sorting this stuff absolutely isn’t a ‘nice to have’ it’s an essential.

It will make your business and your life much more enjoyable again, things will feel so much easier and you will feel so much more in control of your outcomes.

You will have a COMPLETELY different lens to look at life through with a few simple tweaks and by understanding the thought errors that are holding you back.

Doing this work can and WILL transform your business, AND your life. It really will, it just needs to be prioritised.

You can’t think one way in one area and another in another area. This will change everything for you for the better. Why would you delay having that in your life?


Here Are A Few Of The Things We Really Need As An Entrepreneur

(All things that a strong, positive mindset absolutely gives you!)





The ability to take criticism




Self Belief




The ability to adapt to change at the drop of a hat

Decision making

Pushing through fear

Getting visible

Managing stress

There are many, many, MANY more!


The Bottom Line

The bottom line is, your inner game really does drive your outer game. Mindset is a HUGE part of business, and success in business.

The doubts, the fears, the limiting beliefs all need to go. There’s no room for them in this amazing business of yours, there really isn’t.


Look At The Evidence

When you look around at the evidence. When you really look, you can see that the most successful business owners in the world all credit an element of mindset to their success. All of them.

The most common themes that come through are meditation, mindfulness, visualisation, a morning routine, journaling but all focus on cultivating positive habits, thoughts and beliefs. But they ALL work on their mindset on a daily basis.

You need to try and let go of any stigma you have around any of these subjects being ‘woo’ because they are ALL backed by serious amounts of science.


Strategy + Mindset = Success

Strategy and mindset go hand in hand to create success. You can’t really have it with only one of these at play.

All these successful multi millionaires all had the same gremlins as you at one point or another. The procrastination, the overwhelm, the self doubt, the imposter syndrome, the comparisonitis but they KNEW it was THAT that they needed to work on to propel them forwards.


Where Could You Be?

Where could you be if you had more confidence, more self belief, more positive thoughts and tools in your armoury to deal with the inevitable mindset gremlins and obstacles that get in your way?

What would you do that you’re not right now?

WHO would you be if this was a priority?

Working on your mindset is not fluffy, it’s not a nice to have, it’s not something that can wait. It’s an essential piece of the puzzle and something that can fast track you right to where you want to go.

Why would you want to delay any longer?

If you know that now is the time to start changing this for yourself and want to explore this further, have any questions or want some accountability to make sure you’re doing the things you need to then please book in a free discovery call so we can see what needs to happen to get you from where you’re at right now, to the successful business owner you can be!!